Hey Reader,

Matthew Johnson here.

Let me ask you something.

How many ways can someone become a lead in your business right now?

If you said “one” or “two,” that’s your problem.

Most B2B companies have one lead magnet. Maybe a free consultation or a generic PDF.

That’s like having one fishing line in the ocean and wondering why you’re not catching anything.

When I took an Amazon agency from 15 to 45+ clients in 11 months, I didn’t work harder.

I built 6-12 lead magnets. Each one solving a different problem.

Because not everyone struggles with the same thing.

Let’s say you run a landing page agency. Some people need help with site speed. Others need copywriting. Others need A/B testing strategies.

If you only have ONE lead magnet about site speed, you’re missing everyone who already knows that but needs help with something else.

More lead magnets = more leads. It’s that simple.

And here’s the kicker: each lead magnet demonstrates your expertise in a different area. So when they DO become qualified, you’re the obvious choice.

Pick 6-8 subcategories of what you do.

Make a complete lead magnet for each one.

Watch your lead flow triple in the next 90 days.

If you want me to build this entire system for you in 120 days (lead magnets, traffic sources, conversion mechanisms, all of it), book a call.​

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Talk soon,

Matthew Johnson

P.S. This is just ONE piece of the 1000x Leads funnel. There are six other parts that work together to turn cold traffic into paying clients. Reply if you want the full breakdown.